Eco Esthetics
From Square booking page to branded sales engine
A clean, conversion-first site designed to turn Eco Esthetics' Instagram traffic into booked appointments — powered by a branded website and smart AI assistant.
The Challenge
Eco Esthetics was relying on a generic Square booking link — no brand story, no clear offer, and no system for converting interest into action. Despite strong word of mouth and a solid reputation, the business had no digital front door.
No website — only a Square booking link
Clients had to DM for basic information
No differentiation or brand presence online
No automation for bookings or FAQs
The Solution
Launched a clean, mobile-first site designed to convert
Clarified her offer and services for first-time visitors
Integrated a smart AI assistant to handle common booking questions
Set up a branded domain and Google Workspace email
Built lightweight SEO and Google indexing foundation
Mobile Optimization
With nearly all of Eco Esthetics' traffic coming from Instagram, the site was designed mobile-first — with fast load times, clear service descriptions, and thumb-friendly booking buttons.
The Results
Real impact, measurable outcomes
Professional digital presence for the first time
Streamlined bookings with fewer DMs and back-and-forth
Increased booking confidence from new visitors
Positioned for future growth and retainer support
"This is the first time I feel like my site actually reflects what I do. Everything is clearer, faster, and more professional — and it's saving me time every week."
Sara Eaton
Owner, Eco Esthetics
Want your own conversion engine?
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