Cape House
A coastal wine brand brought to life online
A refined, coastal-inspired website for a private label wine brand — designed to reflect the bottle's beauty and help distributors connect with the product pre-launch.
The Challenge
Cape House had a great product and label — but no digital presence. With wine en route from New Zealand and distribution planned for late summer, they needed a brand-forward site that felt polished, coastal, and complete.
No website to support upcoming distribution
Needed to convey quality, sustainability, and story
Stakeholders wanted something elegant and easy to navigate
No clear wine locator or contact structure yet in place
The Solution
Built a light, mobile-optimized site with coastal branding
Wrote copy that told the Cape House story with intention
Integrated screw cap bottle photography and label assets
Designed a 'Wine Locator' page for future rollout
Set up backend for quick edits and future AI integration
Mobile Optimization
Given that many users would visit via shared links and Instagram, the site was designed to load fast, scroll smooth, and maintain elegance on mobile. Every element was tested for handheld readability and clarity.
The Results
Real impact, measurable outcomes
Gave Cape House a confident, premium digital home
Enabled distributor conversations ahead of store rollout
Created a flexible site foundation to grow with the brand
Streamlined pre-launch communication and updates
"We loved how clean and professional the site turned out. It gives us something to share proudly with our partners while we ramp up distribution."
Madison Towle
Marketing Lead, Cape House
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